Privacy Policy


Last Updated: September 17, 2021

Peak 44 (“Company,” “we,” “us’,” or “our”), respects your privacy and is committed to protecting it. This Privacy Policy describes what personal information is collected through our websites, online services, call centers, and how that information is used, to whom it’s disclosed, how it is safeguarded, and the choices you have regarding the collection and use of such information. Unless indicated otherwise, this Privacy Policy applies to personal information collected through our websites, microsites, mobile applications, call center, chat applications, or otherwise through any interaction you have with us (collectively “Services”). Additional practices or terms may apply to special offers, promotions, contests, or specific services, such as those provided by email communication. You should also refer to any separate notices we provide regarding those terms or practices.


By accessing our Services, you are consenting to our use of such information, subject to applicable laws, and agreeing to the terms of this Privacy Policy.This Policy addresses these topics:
  1. What Is “Personal Information”?
  2. What Information Do We Collect?
    1. Personal Information You Provide
    2. Automatically Collected Information
    3. Other Information
    4. Information Pertaining to Children
  3. How Do We Use Personal Information?
    1. Primary Business Purposes
    2. Advertisements
  4. What Choices Do You Have Over How Your Personal Information Is Used?
  5. What Information Do We Share And For What Purpose?
  6. How Do We Protect Personal Information?
  7. Where Is Personal Information Stored And Processed?
  8. Will There Be Changes To This Policy?

    1. What Is Personal Information?
By “personal information” we mean any information that can be directly associated with or used to identify a specific person. This may include information such as an address, phone number, email address, or fax number, a user name or other online registration information; and a financial account or credit card number, as well as other information (e.g., employment-related or transactional information, purchase history, tastes and/or preferences) when coupled with a person’s identifying information.
    1. What Personal Information Do We Collect?
        1. Personal Information You Provide
      We may request or give you the opportunity to provide personal information when you shop on our website, register as a user of our website, sign up for our programs, offers, or sweepstakes, take a survey, use our products or Services, contact us about a prior purchase, or email, call, or otherwise communicate with us. The types of personal information you provide differs based on how you choose to interact with us, but may include your name, address, phone number, email address, date of birth, identification information, personal preferences, payment card information, purchase and ordering information, demographic information, and any other information you choose to provide.
        1. Automatically Collected Information
            • Location Information.
          We and/or our service providers may collect your location information when you access our Services. For information on how to opt out of this collection see “Opt-Out Choices” below.
            • Navigational Information.
          When you access our Services, your computer, phone, or other device provides navigational information, such as browser type and version, service-provider identification, IP address, the site or online service from which you came, and the site or online service(s) to which you navigate.
            • Transactional Information.
          When you shop within our online store website, or register for or use any of our online, mobile, or other Services, transactional and other information such as the date of your purchase, the items purchased, the dollar amount or value of the transaction, registration for or service usage, their descriptions and, if applicable, your IP address, browser type, domain names, access times, operating systems, mouse clicks and movements, and scrolling activities may be collected automatically or “passively” by us or by one or more of our service providers. For example, we may use analytics tools that collect information about the use of our websites and user traffic.
            • Device Information.
          We may also use beaconing technology to collect mobile device information such as the device type, model and operating system version, identification numbers assigned to your mobile device (e.g., the ID for Advertising on Apple devices and the Advertising ID on Android devices), mobile network information; and website or app usage behavior.
            • Audio and Video Information.
          We and/or our service providers may collect audio or video records which are used for quality control, training, security, and analytic purposes when you call us or visit our website, or chat feature. For instance, we may record online chat for analysis of what information should be posted on the website to answer commonly received questions, improve instructions, and modify pictures. We may or may not be able to associate such information with you.
            • Cookies, Web Beacons, and Similar Technologies.
          We and/or our service providers may collect and store information using cookies, local shared objects (or Flash cookies), web beacons, Uniform Resource Locators (URL), and similar technologies to manage our websites and email messages and to collect and track information about you and your activities online at our websites over time and across third-party websites or online services including, but not limited to your computer’s IP address and operating system, your browser type, the site from which you linked to our site, the time and date of your visit, how you use and interact with our Services, your preferences, and what products you purchase. We may also use device identifiers, web storage, and other technologies to collect information about your interactions with our content and Services. We deliver a customized experience and do not currently respond to “Do Not Track” signals of web browsers.
      These technologies help us to recognize you, customize or personalize your shopping experience, associate your online navigational information or purchases with any personal information you provide (such as name, address, phone number, survey response, and email address), and analyze the use of our Website to make it more useful to you. These technologies also allow us to aggregate demographic and statistical data and compilations of information, which may include personal information, and provide this information to our service providers.
        1. Other Information
      We may obtain information about you from other parties such as demographic marketing information, address verification, or mailing list information and may combine it with other personal information pertaining to you .
        1. Information Pertaining To Children
      Our Services are not directed to and we do not intend to, or knowingly, collect, or solicit personal information online from children under the age of 18.
    2. How Do We Use Personal Information?
        1. Primary Business Purposes
      We or our service providers on our behalf may use your personal information for a variety of business purposes including:
      • Providing customer service, including responding to your requests or inquiries.
      • Processing and completing your transactions including, as applicable, order confirmation, billing, and delivering products or Services.
      • Personalizing your experience with our Services with content and offers that are tailored to you,
      • including special offers from other companies.
      • Providing you with newsletters, articles, product or service alerts, new product or service announcements, event invitations, and other information.
      • Including you in market research, surveys, promotions, sweepstakes, and contests.
      • Improving our Services such as the way offers are made for our Services based on the purchasing decisions of our customers and improving the interactions visitors have with our Services.
      • Evaluating your shopping experience or existing products and Services or to create new items.
      • Alerting you about a product safety announcement or recall or correction of an offer, promotion, or advertisement.
      • Keeping a record of our interactions with you if you place an order or otherwise deal with our representatives over the telephone or online.
      • Verifying and validating your identity or otherwise preventing, investigating, or providing notice of fraud, unlawful or criminal activity, or unauthorized access to or use of personal information, and our website or data systems.
      • Complying with our legal obligations, including complying with law enforcement or governmental authority requests, participating in judicial proceedings, responding to requests from third parties based on their statutory rights against us (IP infringement, piracy, other unlawful activity) and investigating fraudulent activity.
      • Interacting with you when you contact us as a vendor or on behalf of another business.
      • Creating aggregated, pseudonymized, or anonymized information for analytical and statistical purposes.
      • As permitted by applicable laws including for enforcing our Terms & Conditions, other agreements and policies.
        1. Advertisements
      We may contract with advertising company service providers to collect information about online use and interactions with the Services, over time and across other websites and Services, for use in delivering tailored online display and banner advertising to your device(s) on other websites and online services. To serve this advertising, these companies place, use, or rely on the technologies described above, including cookies, clear gifs, device identifiers, and similar technologies to obtain information about interactions with us through our Services and interactions with other online services. These companies use the information they collect to serve ads to your device(s) that are targeted to your interests.
      We may also work with third-party platforms, directly or through our service providers, to serve ads to you as part of a customized campaign on these platforms. As part of these ad campaigns, information about you, such as your email address and phone number, is converted into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and to serve advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.
      Additionally, we and/or a service provider may use automatically collected information to allow other parties to serve ads to you on our websites or mobile applications or to serve our ads to you on another party’s website. If you “click through” to or otherwise visit third-party websites or mobile applications, they may also collect information about you and your visit. This Privacy Policy does not apply to, and we are not responsible for, the practices of other third parties that collect your personal information. We encourage you to check the privacy policies of other third parties whose information you find on our website to learn about their practices with respect to the collection, use, disclosure, and protection of your personal information.
      We may also use analytics providers, such as Google Analytics, to measure traffic and usage trends and to help us better understand your use of, and interaction with, our Services. For more information on how Google uses data when you use our Sites, click here.
    3. What Choices Do You Have Over How Your Information Is Used?
We give you choices about the information we collect and how we communicate with you.
    • Printed Materials.
To opt out of receiving printed marketing materials at your postal address, such as advertisements, flyers or postcards, write to us at Peak 44, Attn: Peak 44 Customer Support Center, 1550 Yellowtail Dr., Sheridan WY 82801. Please be sure to include your name and mailing address exactly as they appear on the printed marketing materials you received.
    • Emails.
To opt out of receiving marketing materials via email, please send an unsubscribe request to our Customer Support Center by clicking here and list your Name and/or User Name to opt-out.
    • Google Analytics.
You may opt out of the aggregation and analysis of data collected about you on our website by Google Analytics by visiting and downloading and installing the Google Analytics Opt-out Browser Add-on.
    • Location Information.
You may have the ability to turn location-based services on and off by adjusting the settings of your internet browser or mobile.
    • Custom Audience Campaigns.
As noted above, we sometimes work with third party platforms to serve ads to you as part of a customized campaign on those platforms. You may be able to opt-out of receiving these ads by adjusting your preferences within these third-party platforms.
    • Cookies, Web Beacons, and Similar Technologies.
Your browser may offer the ability to block or delete cookies from your device. Simply follow your browser’s instructions on how to block and clear cookies. Flash cookies operate differently than browser cookies and cookie management tools available in a web browser may not remove Flash cookies. To learn more about Adobe’s cookies and about how you can manage your Flash cookie settings, please visit Adobe’s website at To learn more about cookies visit Please note, however, that disabling our cookies may result in your inability to take full advantage of the features contained within our Services. For easy access, here are links on how to clear, manage and delete cookies from some of the more popular browsers:
    1. What Personal Information Do We Share And For What Purpose?
We do not sell or rent your personal information to third parties or disclose to them the personal information we collect for their own direct marketing or other purposes. While we do not sell or rent your personal information, we disclose personal information for business purposes as described below:
    • Our Subsidiaries.
Our subsidiary entities may also collect and share the personal information described in this Privacy Policy with their parent, subsidiary, and affiliate entities for use in the ways described in this policy.
    • Service Providers.
We may disclose your personal information to our service providers to help handle parts of our business because of their expertise, resources, or scale. They help us do things like fulfill orders, process your payments and requests, verify your information, monitor activity on our Services, provide analysis and analytics, maintain databases, administer and monitor emails and marketing, administer and send mobile messages, serve ads on this and other services, provide consulting services, and otherwise perform actions consistent with the uses described above. We may also use them to host our sites, microsites, mobile sites, and conduct market research, or send you information regarding our products or Services or those of other companies with whom we conduct business.
    • Legal Process and Emergency Response.
We may also disclose specific information about visitors to our Services if we have a good-faith belief that it’s necessary or authorized under the law or to protect our customers, the public, or our business.
    • Certain Business Transfers.
Your personal information may be disclosed as part of a corporate business transaction, such as a merger, acquisition, joint venture, or for the financing or sale of Company, Assets or other business transaction, and could be transferred to another party as one of the business assets in such a transaction. It may also be disclosed in the event of insolvency, bankruptcy, or receivership.
    1. How Do We Protect Personal Information?
We use various physical, electronic, and procedural measures designed to protect your personal information from unauthorized access, disclosure, or misuse. We use strong encryption when transmitting your personal information. However, because no data security systems are completely secure, we do not warrant that any personal information that you provide to us will be secure or safe from unauthorized access. If you provide any personal information to us, you do so at your own risk.
    1. Where Is Personal Information Stored And Processed?
We are based in the United States. When we obtain information about you, we may transfer, process, and store such information in the United States and other countries. By using our website, you consent to the transfer to, and to the processing and storage of your information in countries outside of your country of residence, which may have different data protection laws than those in the country in which you reside.
    1. Will There Be Changes To This Policy?
We will modify this Privacy Policy if our practices change or if the law requires it. We will notify you of such changes by posting the modified version on our website and indicating the date it was last modified. The date this Privacy Policy was last modified is at the top of this page. We encourage you to visit our website periodically to view the latest version of this Privacy Policy.
    1. How To Contact Us
If you have questions or comments about this Privacy Policy or other privacy-related matters, you may contact us as follows:
Mailing Address:
Attn: Peak 44 Customer Service
1550 Yellowtail Dr.
Sheridan WY 82801
© 2021 Peak 44 - All rights reserved.